Mobile Outdoor Media Specialises in High Impact Roadside Advertising Display Solutions

Eye-Level Outdoor Advertising

Your brand, worn by a person, standing right in front of them.

Walking Boards put your message at eye level in the busiest pedestrian spaces — shopping centres, airports, festivals and city footpaths — with room to hand out samples along the way.

About our Walking Boards:

– 1.5 — Panels of Ad Space
– 0 — Emissions
– Indoor — & Outdoor Ready
– 100% — Print Scale (1:1)

Book a Walking Board   |  Download Artwork Specs

Why Walking Boards?

Advertising that walks straight up to your audience.

A Walking Board is worn by a person, so it goes exactly where the crowds are — through shopping centres, airport terminals, train stations, festivals and busy footpaths that vehicles and static signage can’t reach.

Because there’s a person carrying the message, a Walking Board isn’t passive. It can stop, chat, hand out flyers or samples, and answer questions on the spot — turning a billboard into a one-on-one moment with your audience.

Unlike most outdoor formats, Walking Boards work just as well indoors as out, making them a natural fit for shopping centres, transit hubs and indoor events as well as the street.

Checklist:

• Front and back coverage
  A full front panel plus a smaller back panel give you one and a half panels of message space on a single walker.
• Zero emissions
  No vehicle required, so it’s a genuinely low-impact way to reach dense pedestrian crowds.
• Sampling as a bonus
  Add product sampling or flyer distribution on top of the board itself.
• Backlit for stand-out
  Panels can be backlit to create extra impact in low light or busy indoor spaces.
• Indoor and outdoor
  Equally at home in a shopping centre, an airport terminal or on the street.

How Walking Boards Compare to other advertising

Walking Boards vs. other street-level formats.

Walking Boards sit alongside Bike Boards and Mobile Billboards in our fleet – each suited to a different kind of ground game.

	Walking Board	Bike Board	Mobile Billboard
Feature
Ad space	1.5 panels (front + back)	3 sides	3 sides
Reach	Indoor & outdoor foot traffic	Footpaths, laneways, plazas, events	Roads, up to 70m visibility
Zero emissions	Yes	Yes	No
Works indoors	Yes	No	No
Sampling / distribution	Bonus add-on	Built into the route	Limited
Backlit option	Yes	Yes
Best for	Close-contact, indoor & outdoor pedestrian engagement	Street-level, CBD & event activations	Mass daily impressions on the road

Key Uses – Where Walking Boards earn their keep

1. Retail & Shopping Centres – Store openings & sales
   Stand right at the entrance or move through the centre to put your offer directly in front of shoppers.
2. Airports & Transit — Traveller-facing campaigns
   Reach captive audiences moving through terminals, stations and concourses.
3. Sampling — Product sampling campaigns
   Add sampling or flyer distribution to the board for a genuine one-on-one brand moment.
4. Events & Festivals — Crowds on foot
   Move through dense event crowds where vehicles and even bikes can’t easily go.

How It Works – From artwork to eye level, in five steps.

1. Brief & location
   Tell us your dates, audience and preferred venues or precincts.
2. Artwork
   Supply print-ready files at full size (1:1), or send existing artwork for us to adapt.
3. Production
   Panels are printed and fitted to the walking frame, ready to wear.
4. On the ground
   Your walker takes the board into shopping centres, transit hubs, festivals or streets, sampling or distributing as needed.
5. Wrap-up
   We debrief on coverage and audience engagement once the campaign is complete.

Where We Walk – Walking Board advertising across Australia.

Brisbane
Busy CBD footpaths, shopping precincts and transit hubs make Brisbane a strong fit for Walking Board campaigns.
– Queen Street Mall & CBD retail
– Airport & transit terminals
– Major events & festivals

Gold Coast
Tourist-heavy foot traffic and beachfront crowds keep Walking Boards in constant view.
– Surfers Paradise & beachfront walkways
– Shopping centres & tourist precincts
– Event precincts & concerts

Sunshine Coast
Local shopping hubs and community events put your message directly in front of residents and visitors.
– Maroochydore & Caloundra retail hubs
– Shopping centres
– Community & festival events

We also run Walking Board campaigns Australia-wide — including Sydney, Melbourne, Adelaide, Townsville, Perth and Canberra — as part of the Media That Moves Network. Get in touch to check availability in your area.

Enquire Today

Walking Boards give you one and a half panels of message space — a full front panel and a smaller back panel — printed at full size. Download the full spec sheet for file setup, bleed, resolution and colour requirements.

Get in touch to start planning your outdoor advertising campaign using mobile billboards.