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Mobile Outdoor Media Specialises in High Impact Roadside Advertising Display Solutions
Street-Level Outdoor Advertising
Your brand, on the move, at street level.
Bike Boards put a 3-sided, backlit billboard right where your customers walk, shop and commute — with room to sample product and hand out information as you go.
About our Bike Boards:
3 Sides of Ad Space
0 Emissions
GPS Tracked & Reported
360° Backlit at Night
Why Bike Boards?
Advertising that goes where the traffic can’t.
A Bike Board is a three-sided, purpose-built billboard mounted on a bicycle, so your message can go down laneways, into plazas, along footpaths and through pedestrian malls that trucks and trailers simply can’t reach.
Because there’s a rider in the seat, a Bike Board doesn’t just get seen — it can hand out samples, distribute flyers, start conversations and gather attention up close, then move on to the next high-traffic corner. It’s outdoor advertising with a pulse.
Add backlighting and audio, and a Bike Board keeps working after dark: lit panels for evening commuter crowds, and sound to cut through ambient street noise.
Checklist:
- Three sides, one board
Left, back and right panels mean your message is visible to traffic approaching from any direction. - Zero emissions
Pedal-powered, so it’s a genuinely low-impact way to reach pedestrian and CBD audiences. - Sampling & distribution
Extend the campaign — riders can hand out product samples, flyers or offers as they ride. - Backlit & audio-ready
Panels can be backlit for night-time stand-out, with audio and even sampling built into the route. - GPS tracked & reported
Every route is tracked, so you get proof of coverage and reporting on where your campaign travelled.
How Bike Boards Compare
Bike Boards vs. Other Street-Level Formats.
Walking Boards sit alongside Bike Boards and Mobile Billboards in our fleet – each suited to a different kind of ground game.
| Walking Board | Bike Board | Mobile Billboard | |
| Feature | |||
| Ad space | 1.5 panels (front + back) | 3 sides | 3 sides |
| Reach | Indoor & outdoor foot traffic | Footpaths, laneways, plazas, events | Roads, up to 70m visibility |
| Zero emissions | Yes | Yes | No |
| Works indoors | Yes | No | No |
| Sampling / distribution | Bonus add-on | Built into the route | Limited |
| Backlit option | Yes | Yes | |
| Best for | Close-contact, indoor & outdoor pedestrian engagement |
Street-level, CBD & event activations |
Mass daily impressions on the road |
We run Bike Board campaigns Australia-wide — including Sydney, Melbourne, Adelaide, Townsville, Perth and Canberra — as part of the Media That Moves Network. Get in touch to check availability in your area.
Where We Ride
Bike Board advertising across Australia.
Brisbane
Bustling commercial precincts and commuter routes make Brisbane ideal for street-level Bike Board campaigns.
– Fortitude Valley & CBD retail strips
– South Brisbane & South Bank
– Major events & festivals
Gold Coast
Tourism, events and beachfront crowds give Bike Boards constant footpath exposure.
– Surfers Paradise & beachfront walkways
– Event precincts & concerts
– Shopping and dining strips
Sunshine Coast
Local engagement across retail hubs and festival locations, close to the communities you’re targeting.
– Maroochydore retail hub
– Caloundra beachfront
– Community & festival events
How It Works
From artwork to the street, in five steps.
- Brief & route
Tell us your dates, audience and preferred suburbs or precincts. - Artwork
Supply print-ready files to spec, or send existing artwork for us to adapt. - Production
Panels are printed, checked and fitted to the board, with decals if requested. - On the street
Riders take your Bike Board out on its planned route, sampling or distributing as needed. - Reporting
GPS-tracked routes are reported back so you can see exactly where the campaign travelled.
Key Uses
Where Bike Boards earn their keep
- Retail & Local – Store openings & promotions
Circle the block around a launch, sale or new location while handing out offers to passers-by. - Events — Festivals, races & concerts
Weave through crowds where vehicles can’t go, before, during and after the main event. - Sampling — Product sampling campaigns
Pair the board with samples or flyers so people can try what they’ve just seen advertised. - Community — Public awareness & council campaigns
Get safety or awareness messages directly into neighbourhoods, parks and community precincts.
Ready to hit the street?
Tell us your dates, locations and audience, and we’ll put together a Bike Board campaign and quote — Australia-wide.
Get in touch to start planning your outdoor advertising campaign using mobile billboards.
Frequently Asked Questions About Walking Boards
How does bike board advertising work?
Advertisers supply artwork that is printed onto billboard panels. Trained promoters ride bikes on predetermined routes through high-traffic locations while displaying the advertisement and engaging with the public. This approach delivers high visibility and direct audience engagement.
Why choose bike board advertising over traditional billboards?
Bike board advertising reaches audiences where traditional billboards cannot, including pedestrian zones, festivals, beaches, shopping streets, and events. Because the billboard moves with the audience, it delivers repeated exposure and stronger recall.
Where can bike board advertising campaigns run?
Bike boards can operate in almost any location where bicycles are permitted, including:
CBDs and shopping strips
Festivals and sporting events
Beaches and tourist areas
University campuses
Entertainment precincts
This flexibility allows advertisers to target audiences where they spend their time.
Where are walking boards most effective?
Walking boards perform best in high foot-traffic areas, such as:
Shopping centres and retail strips
Event venues and stadiums
City centres and transport hubs
Tourism areas and festivals
They are designed to create face-to-face engagement with pedestrians.
Are bike board campaigns environmentally friendly?
Yes. Bike boards are zero-emission advertising formats powered by people rather than vehicles. This makes them an environmentally responsible alternative to many traditional outdoor advertising formats.
What size are bike board advertising panels?
Typical bike billboard panels are approximately 0.83 m x 1.2 m on each side, with additional rear panels for increased visibility. These panels create a multi-sided advertising surface visible from different directions.
How many people can a mobile outdoor advertising campaign reach?
A well-planned mobile advertising campaign can reach thousands of people per day, depending on the route, event activity, and foot traffic. Strategic route planning maximises exposure and campaign effectiveness.
What types of businesses benefit from bike billboard advertising?
This advertising format works well for:
Retail stores and shopping centres
Restaurants and hospitality venues
Event organisers and festivals
Real estate and property launches
Universities and education providers
Tourism campaigns
The format is especially effective for local promotions and event marketing.
How long can a bike board campaign run?
Campaigns are highly flexible and can run for:
A single day
A weekend event
Several weeks
Ongoing brand awareness campaigns
Campaign duration can be tailored to your marketing goals and budget.
Can brand ambassadors interact with customers?
Yes. Bike board campaigns often include brand ambassadors who can:
Hand out flyers or coupons
Offer product samples
Answer questions
Direct people to stores or events
This creates a personalised advertising experience.
Are bike board campaigns suitable for events and festivals?
Absolutely. Bike boards are commonly used for:
Sporting events
Music festivals
community events
product launches
Their mobility allows them to move through crowds and capture attention from multiple directions.
How do advertisers measure the success of a campaign?
Success can be measured through:
Estimated impressions
Audience engagement
QR code scans or coupon redemptions
Foot traffic increases
Social media mentions
These metrics help determine campaign ROI.
What artwork is required for a bike board campaign?
Advertisers typically provide high-resolution artwork designed for outdoor visibility. Simple messaging, bold colours, and large fonts work best because the advertisement is seen while people are moving.
How targeted can mobile advertising campaigns be?
Bike board campaigns can be highly targeted by selecting specific:
suburbs or neighbourhoods
events
demographics
competitor locations
This hyper-local targeting improves advertising effectiveness.
Are bike boards suitable for guerrilla marketing campaigns?
Yes. Because they are mobile, eye-catching, and interactive, bike boards are commonly used in guerrilla marketing and experiential marketing campaigns designed to generate buzz and social sharing.
Can bike boards and walking boards be used together in a campaign?
Yes. Many campaigns combine both formats to maximise reach:
Bike boards cover larger areas quickly
Walking boards engage pedestrians directly
Using both formats creates greater brand exposure and audience engagement.
Is bike board advertising available across Australia?
Yes. Mobile outdoor advertising campaigns can operate across many Australian cities and regions, allowing businesses to run local or national campaigns.
