Mobile Outdoor Media Specialises in High Impact Roadside Advertising Display Solutions

Advertisers supply artwork that is printed onto billboard panels. Trained promoters walk predetermined routes through high-traffic locations while displaying the advertisement and engaging with the public. This approach delivers high visibility and direct audience engagement.

Walking board advertising reaches audiences where traditional billboards cannot, including pedestrian zones, festivals, beaches, shopping streets, inside shopping centres and events. Because the billboard moves with the audience, it delivers repeated exposure and stronger recall at eye level.

Walking billboard campaigns offer several advantages:

• High visibility at eye level

• Direct interaction with potential customers

• Flexibility to target specific locations

• Ability to distribute samples or flyers

• Memorable brand experiences

These campaigns are often used for product launches, brand activations, and event marketing.

Bike boards can operate in almost any location where bicycles are permitted, including:

• CBDs and shopping strips

• Festivals and sporting events

• Beaches and tourist areas

• University campuses

• Entertainment precincts

This flexibility allows advertisers to target audiences where they spend their time.

Walking boards perform best in high foot-traffic areas, such as:

• Shopping centres and retail strips

• Event venues and stadiums

• City centres and transport hubs

• Tourism areas and festivals

They are designed to create face-to-face engagement with pedestrians.

Yes. Walking boards are zero-emission advertising formats powered by people rather than vehicles. This makes them an environmentally responsible alternative to many traditional outdoor advertising formats.

Walking billboards typically measure around 0.57 m x 1.44 m, making them large enough to be easily noticed while still allowing mobility through crowded pedestrian areas.

A well-planned mobile advertising campaign can reach thousands of people per day, depending on the route, event activity, and foot traffic. Strategic route planning maximises exposure and campaign effectiveness.

This advertising format works well for:

• Retail stores and shopping centres

• Restaurants and hospitality venues

• Event organisers and festivals

• Real estate and property launches

• Universities and education providers

• Tourism campaigns

The format is especially effective for local promotions and event marketing.

Campaigns are highly flexible and can run for:

• A single day

• A weekend event

• Several weeks

• Ongoing brand awareness campaigns

Campaign duration can be tailored to your marketing goals and budget.

Yes. Walking boards campaigns often include brand ambassadors who can:

• Hand out flyers or coupons

• Offer product samples

• Answer questions

• Direct people to stores or events

This creates a personalised advertising experience.

Absolutely. Bike boards are commonly used for:

• Sporting events

• Music festivals

• community events

• product launches

Their mobility allows them to move through crowds and capture attention from multiple directions.

Success can be measured through:

• Estimated impressions

• Audience engagement

• QR code scans or coupon redemptions

• Foot traffic increases

• Social media mentions

These metrics help determine campaign ROI.

Advertisers typically provide high-resolution artwork designed for outdoor visibility. Simple messaging, bold colours, and large fonts work best because the advertisement is seen while people are moving.

Bike and walking board campaigns can be highly targeted by selecting specific:

• suburbs or neighbourhoods

• events

• demographics

• competitor locations

This hyper-local targeting improves advertising effectiveness.

Yes. Because they are mobile, eye-catching, and interactive, bike boards are commonly used in guerrilla marketing and experiential marketing campaigns designed to generate buzz and social sharing.

Yes. Many campaigns combine both formats to maximise reach:

• Bike boards cover larger areas quickly

• Walking boards engage pedestrians directly

Using both formats creates greater brand exposure and audience engagement.

Yes. Mobile outdoor advertising campaigns can operate across many Australian cities and regions, allowing businesses to run local or national campaigns.