On the day of the Reserve Bank’s cash rate announcement, Aussie Home Loans launched a targeted Digital Mobile Billboard campaign across Sydney’s CBD. Vehicles circulated high-traffic areas such as Martin Place and Barangaroo, displaying timely mortgage-related messages. The campaign aimed to reach homeowners and commuters at a critical moment, reinforcing Aussie’s support for customers impacted by rate changes. This activation demonstrated the power of Digital Mobile Billboards to deliver real-time, location-based messaging with high visibility and immediate relevance.

Project

Summary: Aussie Home Loans use Digital Mobile Billboards for timely campaign around rate cuts.

Audience: Sydney homeowners

Location: Sydney CBD

Products: Digital Mobile Billboards

Category: Media