LSKD – one of Australia’s leading activewear brands made a bold statement at the Sydney HYROX fitness competition. Leveraging Digital Mobile Billboards, LSKD delivered a mix of cheeky and motivational messages to athletes and spectators alike. Lines like “AIN’T NO SLED STOPPING YOU TODAY” brought the laughs, while statements like “They Got This” reminded every competitor they had the strength to push through.

With thousands of people attending HYROX events, this was the perfect stage for a high-impact, high-energy brand like LSKD to connect with its audience. The campaign cut through the noise, creating both brand awareness and community engagement in one of the most dynamic fitness events of the year. Next stops: Melbourne, Perth & Adelaide.

PROJECT

Summary: LSKD connects with national audience with Digital Mobile Billboards at Hyrox

Audience: Fitness fans

Location: Sydney Showgrounds

Products: Digital Mobile Billboards

Category: Advertising