In the world of e-commerce, competition is fierce, and standing out requires innovative marketing strategies. One of the most effective ways to reach a broad audience and drive purchases is through digital outdoor advertising. LSKD realised their vision through a recent campaign promoting their limited edition Trust Us Packs, by leveraging digital mobile billboards across Brisbane, Sydney, Melbourne and the Gold Coast, creating a buzz and boosting sales in record time.

The Power of Digital Outdoor Media

Outdoor media has always been a powerful way to capture consumer attention, but with digital outdoor advertising, brands can take their messaging to the next level. Unlike traditional billboards, digital mobile billboards offer flexibility, high-impact visuals, and the ability to deliver dynamic content in real-time. Combined with reach, frequency and retargeting options data exclusive to our Media That Moves Network, mobile billboards booked with Mobile Outdoor Media make retail campaigns a data-driven process. This makes them a game-changer for online businesses looking to engage potential customers where they live, work, and play.

A Mobile Billboard Strategy That Works

“We recently worked with Mobile Outdoor Media on our 2025 Trust Us Campaign, and it was an awesome experience. Mike was incredibly helpful, always happy to assist, and made the entire process smooth and enjoyable. His professionalism and can-do attitude made him easy to work with. We would definitely choose Mobile Outdoor Media again for future projects and highly recommend their services.”

Matt Kirby – Head of Content – LSKD

For LSKD’s ‘Do You Trust Us?’ campaign, the marketing team deployed digital mobile billboards on high-traffic routes in Brisbane, Gold Coast, Sydney, and Melbourne for a two day campaign (6^th-7^th Feb 2025). These billboards showcased vibrant, eye-catching visuals highlighting LSKD’s unique offerings and asking a question that required a response. The campaign utilised strategic locations such as:

• Brisbane’s CBD and shopping precincts to target professionals and shoppers.
• Surfers Paradise and key Gold Coast hotspots to attract tourists and locals alike.
• Sydney’s high-density business districts to capture attention during peak commuter hours.
• Melbourne’s cultural and nightlife hubs to engage trend-savvy audiences.

Why Digital Mobile Billboards?

Unlike static billboards, digital mobile billboards offer a level of engagement that traditional outdoor advertising can’t match. Here’s why they were perfect for this campaign:

1. High Visibility & Reach – Placed in strategic, high-footfall locations, the billboards ensured maximum exposure.
2. Dynamic Content – The ability to change messaging in real-time allows for promotions, flash sales, and call-to-actions tailored to different audiences.
3. Geo-Targeting – Mobile billboards moved through high-value customer zones, increasing the likelihood of conversion.
4. Increased Engagement – QR codes and social media callouts on billboard artwork encourages instant sign-ups and online interactions.

Results: Sales Growth & Brand Awareness

The campaign achieved outstanding results.

QLD saw a unique reach of 85,324 people.
– Brisbane receiving 211,528 impressions with a frequency of 3.3x and
– Gold Coast receiving  70,156 impressions and a 3.5x average frequency.

This means that in both Brisbane and the Gold Coast, the foot traffic and drivers that were tracked by our unique reach and frequency technology were presented with LSKD’s unique message over 3 times each on average, helping potential customers to remember and act on LSKD’s campaign message.

In Melbourne, the campaign sale 189,844 quality impressions and was viewed by 63,592 people – a frequency of 3x.

Sydney saw the LSKD campaign viewed by 82,040 people over 245,704 impressions, once again these viewers saw this campaign an average of 3 times – helping for LSKD to not only have their campaign seen, but remembered.

From here, with the Media That Moves Networks unique technology, LSKD have the option to retarget viewers who engaged with the campaign, promoting their campaign message and their brand online on over 2000+ websites – helping to increase customer engagement and sales for LSKD and their Trust Us Packs. The dynamic nature of outdoor advertising ensured that messaging stayed fresh and relevant, capturing the attention of different demographics across various cities.

Final Thoughts

Outdoor advertising on the Gold Coast, Brisbane, Sydney, and Melbourne has proven to be an incredibly effective channel for retail businesses. By leveraging digital outdoor media, brands can create highly engaging, targeted, and cost-effective campaigns that drive real results.

If you’re looking for an innovative way to promote your brand, digital mobile billboards could be your key to success. Stay ahead of the competition and bring your marketing into the future with the power of digital outdoor advertising.