Saucy samples were handed out to concert goers and Digital Mobile Billboards and Walking Boards celebrated the ‘shape’ of the Masterfoods bottle. A real sauce of inspiration!

Project

Summary: Masterfoods attract Ed Sheeran Concert goers
Audience: Australian Dawn Service attendees
Location: Burswood, WA
Products: Digital Mobile Billboards, Walking Boards
Category: Events

Walking Boards for Hire in Brisbane, Gold Coast & Sunshine Coast: High-Impact Street-Level Advertising

When it comes to cutting through the noise and getting your brand in front of real people in the real world, few advertising formats are as effective — or as memorable — as Walking Boards. Whether you’re promoting a product launch, driving foot traffic, sampling at events, or building brand awareness across South East Queensland, Walking Boards deliver your message directly to the people who matter most.

Mobile Outdoor Media offers Walking Board hire across Brisbane, the Gold Coast, and the Sunshine Coast, giving businesses a powerful, people-powered advertising tool that goes wherever your audience is.

What Are Walking Boards?

Walking Boards are large-format display boards worn or carried by brand ambassadors as they move through high-traffic areas — think busy shopping precincts, outdoor events, festival crowds, markets, and CBD streets. Unlike static signage that sits in one spot and hopes your audience walks past, Walking Boards take your brand directly to the people.

Available in digital LED formats and printed formats, Walking Boards can display vivid branded content, promotional messaging, event announcements, or product campaigns in crisp, eye-catching detail. When paired with a team of friendly, engaged brand ambassadors, Walking Boards create a human connection that no billboard or poster can replicate.

Why Walking Boards Work

Street-Level Impact Where It Counts Walking Boards operate at eye level, in the middle of the action. There’s no scrolling past them, no ad blocker, and no looking away. Your audience encounters your brand face-to-face — and that kind of direct, human interaction is proven to drive brand recall and engagement.

Perfect for Sampling and Activations Walking Boards are the ideal companion to product sampling campaigns, promotional giveaways, and brand activations. As the Masterfoods campaign near Brisbane showed, combining digital Walking Boards with a sampling team creates an immersive, multi-touchpoint brand experience that sticks. Audiences don’t just see your brand — they interact with it.

Flexible and Mobile One of the biggest advantages of Walking Boards is their ability to go anywhere. Narrow laneways, crowded event precincts, beachside esplanades on the Gold Coast, busy Sunshine Coast markets — wherever your target audience congregates, Walking Boards can follow. There’s no venue restriction, no permit complexity for movement, and no limit on creativity.

Human Connection Drives Results People respond to people. A Walking Board carried by a well-presented, on-brand ambassador is far more likely to generate a genuine interaction — a conversation, a photo, a sample taken, a code scanned — than any passive media format. It’s advertising with a heartbeat.

Walking Boards for South East Queensland Events and Campaigns

South East Queensland is one of Australia’s most active outdoor advertising markets. From the festivals and sporting events that fill Brisbane’s calendar, to the tourism-driven foot traffic of the Gold Coast and Sunshine Coast, there are year-round opportunities to get your brand in front of engaged, active audiences.

Brisbane — CBD activations, major event precincts, entertainment districts, and busy retail areas like Fortitude Valley and South Bank make Brisbane a prime market for Walking Board campaigns. Whether you’re activating around a concert, a sporting event, or a product launch, Brisbane’s density of foot traffic means your message reaches thousands.

Gold Coast — With beachside crowds, major events like Magic Millions and the Gold Coast Marathon, plus the tourism-fuelled foot traffic of Surfers Paradise and Broadbeach, the Gold Coast is one of Australia’s most exciting outdoor advertising environments. Walking Boards thrive in this kind of high-energy, high-visibility setting.

Sunshine Coast — From the busy markets of Eumundi to the popular shores of Noosa and Mooloolaba, the Sunshine Coast attracts a diverse, engaged audience throughout the year. Walking Boards are perfectly suited to this relaxed but high-traffic environment, allowing brands to connect with locals and visitors alike.

Combine Walking Boards with Other Mobile Outdoor Advertising

For maximum impact, Walking Boards work brilliantly as part of an integrated outdoor campaign. Mobile Outdoor Media can combine Walking Boards with:

• Digital Mobile Billboards — large-format truck-mounted LED screens covering major roads and event precincts
• Digital Bike Boards — agile, eco-friendly media that moves through pedestrian zones and cycleways
• LED Event Screens — high-definition display screens for events, activations, and venue environments

Together, these formats create a surround-sound brand presence that reinforces your message across multiple touchpoints — before, during, and after your campaign moment.

Who Uses Walking Boards?

Walking Boards are a versatile hire solution used by a wide range of businesses and organisations across South East Queensland and Australia, including:

• FMCG brands running sampling campaigns
• Event organisers and promoters
• Retailers driving in-store foot traffic
• Tourism and hospitality operators
• Charities and community organisations
• Sporting teams and venues
• Government and public awareness campaigns

Hire Walking Boards in Brisbane, Gold Coast, or Sunshine Coast

If you’re planning an outdoor campaign, product activation, or event presence in South East Queensland, Mobile Outdoor Media’s Walking Board hire gives you a proven, high-impact solution with the local expertise and national network to back it up.

With over 30 years’ experience in mobile outdoor advertising and a team that has worked with some of Australia’s biggest brands, Mobile Outdoor Media is the trusted partner for businesses that want their message to move.

Ready to take your brand to the streets? Contact the Mobile Outdoor Media team to discuss your Brisbane, Gold Coast, or Sunshine Coast Walking Board campaign.

Visit our contact page to get started.