COEX uses Mobile Billboards to spread the word

Mobile Outdoor Media recently ran a successful campaign for Coex, using Mobile Billboards expertly located in high traffic areas across the Sunshine Coast, Brisbane and the Gold Coast.
Coex run the Queensland Governments container refund scheme, Containers for Change.
In September 2017, legislation enabling the scheme was passed with by-partisan support. In 2018 the Queensland Government introduced a container refund scheme that aims to help reduce beverage container litter across Queensland.
Coex, are the product Responsibility Organisation that are behind implementing logistics and ensuring that the scheme fulfils its responsibilities to the people of Queensland. The refund scheme, Containers for Change, was introduced on 1 November 2018 to help clean up Queensland. The scheme aims to reduce litter and increase recycling rates by encouraging Queenslanders to exchange eligible drink containers for a refund of 10c per piece.
In a recent promotion run by Coex, Mobile Billboards played a key piece in in the marketing mix for their ‘Turn your trash, into cash’ campaign.
For this campaign, Mobile Outdoor Media produced and promoted the key advertising artwork for the campaign, driving our expertly located static Mobile Billboards in high traffic target areas across the Sunshine Coast, Brisbane and the Gold Coast. As we service hundreds of local clients between Byron Bay and the Sunshine Coast this was an easy and enjoyable task for the Mobile Outdoor Media team that created great exposure for the ‘Turn your trash, into cash’ campaign.
For the Coex campaign, Traditional mobile billboards formed a great cost-effective option, allowing for one direct message that they wanted to get across to the public. Mobile Billboards, as they printed and don’t require electricity to run, were great for this campaign as they can be used for a long period as a cost-effective option. Plus being only one message, Coex were guaranteed with 100% share of voice.
In working with Mobile Outdoor Media on this campaign, Coex also have the option to re-run this campaign again in the future, as we can hold onto their signs to re-use them at a later date without any additional production costs.
If you’d like to learn more about the Mobile Billboards that Coex used for their ‘Turn your trash, into cash’ campaign and how a similar campaign could work for you, get in touch with the team at Mobile Outdoor Media today and take your message to the streets.