The City of Gold Coast uses Relocatable Billboards for its responsible dog ownership campaign
Mobile Outdoor Media recently ran a successful campaign for Gold Coast City Council, using Relocatable Billboards located at high traffic areas across Gold Coast to bring an important message to dog owners about responsible dog ownership. The campaign included marketing messages around pet registration and walking your dog on a lead.
Pet owners are required to keep their dogs on leashes at all times when in a public place, unless they are in a clearly marked, off-leash area.
Attacks by dogs most frequently happen when they are not properly restrained or on a leash.
Herman Vorster, a councillor for Division 11, stated that pet owners are accountable and liable for the behaviour of their animals.
“While your four-legged friend might be a cherished member of the family, it’s important to remember not everyone is a dog person,” he said.
While you may believe your dog is amiable and harmless, Mr. Vorster said dog owners need to be respectful of others and that other people have a right to feel safe.
“Take the lead and be a responsible owner; walk your dog on a leash to ensure it is a paws-itive experience for the whole community.”
Additionally, Gold Coast residents are advised to carry dog bags when out and about with their canines because nobody enjoys being caught by surprise.
In the recent promotion run by the City of Gold Coast, Relocatable Billboards and Full Colour Solar Ad Trailers supplied by Mobile Outdoor Media played a key piece in in the marketing mix for the campaign.
For this campaign, Mobile Outdoor Media produced and promoted the key advertising artwork for the campaign, delivering and monitoring Relocatable Billboards and Full Colour Solar Ad Trailers in high traffic areas across the Gold Coast. As we service hundreds of local clients between Byron Bay and the Sunshine Coast this was an easy and enjoyable task for the Mobile Outdoor Media team that created great exposure for the campaign.
For the City of Gold Coast pet ownership campaign, Relocatable Billboards and Solar Ad Trailers formed a great method of campaign awareness, allowing for high cut-through, and the ability to relocate signage where needed during the campaign.
If you’re searching for a more affordable solution with just one clear message you want to convey to the public, movable billboards are fantastic. What if you wish to send out a single direct message repeatedly? Again, the most economical choice would be a static sign.
Even though the turnaround time is a little slower than it is for digital, we can still launch a classic billboard campaign in a matter of days.
In working with Mobile Outdoor Media on this campaign, The Gold Coast City Council also have the option to re-run this campaign again in the future, as we can hold onto their signs to re-use them at a later date without any additional production costs.
If you’d like to learn more about the Relocatable Billboards and Solar Ad Trailers that the City of Gold Coast used for their pet ownership campaign and how a similar campaign could work for you, get in touch with the team at Mobile Outdoor Media today here.